Lead Generation Website Launch Checklist
🚀 Lead Generation Website Launch Checklist
🧠 Strategy & Planning
Define your ideal customer avatar (ICA)
Choose your primary lead magnet offer
Map out your customer journey/funnel
Research your competition
Select your lead generation goal (e.g. booked calls, email opt-ins)
🛠️ Website Setup
Register domain name
Set up web hosting
Install CMS (e.g. WordPress, Webflow, Wix)
Choose a responsive, fast-loading theme or template
Install SSL certificate (HTTPS)
✍️ Content & Copywriting
Write clear value proposition for homepage
Create lead magnet (e.g. ebook, checklist, webinar)
Write compelling landing page copy
Add testimonials or case studies
Include privacy policy and terms pages
📨 Lead Capture & Funnel
Integrate opt-in forms (popup, inline, sidebar)
Connect to email marketing tool (e.g. Mailchimp, ConvertKit, ActiveCampaign)
Set up automated welcome email or follow-up sequence
Add booking/scheduling tool (e.g. Calendly, TidyCal)
Test all forms and CTAs
📢 Traffic & Promotion
Set up social media profiles/pages
Publish blog or video content for SEO
Plan a launch promotion (ads, email blast, referral)
Launch paid traffic (Google/Facebook/Instagram Ads)
Submit site to Google Search Console
📊 Analytics & Optimization
Install Google Analytics
Set up Google Tag Manager
Set up conversion tracking
Monitor lead capture performance weekly
A/B test forms, headlines, and CTAs