Our Mission
To ignite joy, build community, and promote holistic wellness by fusing the exhilaration of dance with cutting-edge fitness science.
At DANCEFIT, we believe movement is medicine. We strive to empower millions globally to find fitness that feels like a party, led by a network of the most passionate and professional instructors on the planet.
The DANCEFIT Story
♬ From Garage to Global
DANCEFIT was founded in 2010 by former professional dancer, Lena "Dynamo" Rodriguez, who saw a gap in the fitness market: workouts that felt like obligations. She developed the first DANCEFIT class in a small garage studio, focusing on Latin rhythms, high-intensity intervals, and zero mirrors—fostering confidence over self-critique.
The concept exploded. Within five years, DANCEFIT certified over 5,000 instructors across 20 countries. Today, we continue Lena's legacy by investing heavily in instructor training, music licensing, and digital platforms to bring the joy of movement to every corner of the world.
★ Our Core Philosophy: Joy in Movement
- •Fitness Disguised: We make sweat sessions so fun you forget you’re working out.
- •Inclusivity First: All programs are designed to be modified for every age, fitness level, and ability.
- •Instructor Empowerment: Our certified instructors are the heart of DANCEFIT. We provide them with world-class tools and support.
DANCEFIT By The Numbers
15M+
Global Participants Annually
80+
Countries with Certified Instructors
2010
Year Founded
95%
Positive Class Feedback Score