DANCEFIT Our Mission & Company
DANCEFIT

Our Mission: Move, Inspire, Connect

DANCEFIT was founded on the belief that fitness should be a celebration, not a chore. We empower instructors to build thriving businesses and inspire millions to find joy in movement.

Our Story

From a Garage Startup to a Global Movement

DANCEFIT began in 2012 when our founder, Maya Sharma, couldn't find a fitness class that felt truly joyful. She combined her love of international dance styles with effective cardio routines and started teaching in her small community studio.

Today, DANCEFIT is taught in over 80 countries by tens of thousands of licensed instructors, but our core value remains the same: **Inclusivity and Fun First.**

1. Empowerment

Providing tools and training for our instructors to succeed financially and creatively.

2. Accessibility

Making high-quality, fun fitness available to everyone, regardless of age or fitness level.

3. Cultural Respect

Honoring the diverse international origins of the music and dance styles we incorporate.

4. Joy

Infusing every class, event, and product with positive energy and celebratory movement.

Meet the Leadership

Our team is committed to driving innovation in fitness and supporting our global network of instructors.

Maya Sharma

Maya Sharma

Founder & CEO

Visionary behind the DANCEFIT Method.

Jake Carter

Jake Carter

Chief Operations Officer

Manages global licensing and logistics.

Sofia Kruz

Sofia Kruz

Head of Choreography

Leads content creation and training modules.

Ethan West

Ethan West

VP of Marketing & Digital

Oversees brand identity and online platforms.