Funnel Factory — Master Playbook (25 Funnels)

Funnel Factory — Master Playbook

25 ready-made funnel blueprints — diagrams, recipes & copyable HTML

1
Lead Magnet Funnel
Opt-in → Delivery → Nurture → Offer

Benefits: Fast list building, owns traffic, lowers ad costs over time.

Profit example: 1,000 visitors → 300 leads → nurture → 30 buyers @ ₱800 = ₱24,000 revenue.

Copyable diagram HTML
<!-- Lead Magnet Funnel SVG (paste into product page) --> <svg width="100%" viewBox="0 0 320 120" xmlns="http://www.w3.org/2000/svg"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#32b768"/> <text x="160" y="33" text-anchor="middle" font-size="14" font-weight="700" fill="#fff">Opt-in Page</text> <rect x="20" y="50" width="280" height="34" rx="8" fill="#ffd166"/> <text x="160" y="73" text-anchor="middle" font-size="13" fill="#1c1c1e">Thank You / Delivery</text> </svg>
2
Tripwire Funnel
Lead → Low-ticket → Upsell → Checkout
Landing / Opt-inTripwire Offer ($7–$27)CheckoutUpsell

Benefits: Converts traffic into first-time buyers quickly and funds acquisition cost.

Profit example: 100 visitors → 30 buy tripwire ($7) + 10 accept $47 upsell → ≈ ₱560 profit (scaled higher with ads).

<!-- Tripwire funnel SVG snippet --> <svg viewBox="0 0 320 140" xmlns="http://www.w3.org/2000/svg"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#32b768"/> <rect x="20" y="54" width="280" height="34" rx="8" fill="#f97316"/> <rect x="20" y="98" width="140" height="28" rx="6" fill="#0a84ff"/> </svg>
3
Free + Shipping Funnel
Free product (customer pays shipping) → Upsell → Checkout
Landing (Free + Shipping)Order Form (Shipping)Post-Purchase Upsell

Benefits: Rapid customer acquisition, ideal for physical product sampling and scaling with paid ads.

Profit example: Product cost ₱20, shipping charged ₱150 → net profit per customer (after shipping/cost) ≈ ₱80–₱120.

<!-- Free+Shipping funnel SVG --> <svg viewBox="0 0 320 140" xmlns="http://www.w3.org/2000/svg"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#007aff"/> <rect x="20" y="54" width="280" height="34" rx="8" fill="#34c759"/> </svg>
4
Webinar Funnel
Register → Webinar → Offer → Checkout
Registration PageConfirmation / ReminderLive / Automated Webinar

Benefits: Great for selling mid/high-ticket offers; builds authority via teaching.

Profit example: 500 signups, 150 attendees, 10% close on $497 = 15 × ₱497 = ₱7,455 revenue.

<!-- Webinar funnel SVG snippet --> <svg viewBox="0 0 320 160" xmlns="http://www.w3.org/2000/svg"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#34c759"/> <rect x="20" y="98" width="280" height="34" rx="8" fill="#ff3b30"/> </svg>
5
Product Launch Funnel
Prelaunch → Video Series → Sales → Close
Prelaunch Opt-inVideo 1Video 2Video 3 / SalesCheckout / Close

Benefits: Creates anticipation, high launch velocity, strong revenue bursts.

Profit example: 2,000 lead list × 5% conversion at ₱297 = ₱29,700 in one launch.

<!-- Launch funnel SVG snippet --> <svg viewBox="0 0 320 200" xmlns="http://www.w3.org/2000/svg"> <rect x="20" y="10" width="280" height="32" rx="8" fill="#34c759"/> <rect x="20" y="158" width="280" height="28" rx="6" fill="#0a84ff"/> </svg>
6
Membership Funnel
Landing → Sales → Checkout → Member Area
Landing / OfferSales PageCheckout

Benefits: Predictable recurring revenue, higher LTV, strong community value.

Profit example: 100 members × ₱29/month = ₱2,900 monthly recurring revenue.

<!-- Membership funnel SVG snippet --> <svg viewBox="0 0 320 160" xmlns="http://www.w3.org/2000/svg"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#34c759"/> <rect x="20" y="102" width="280" height="34" rx="8" fill="#ff3b30"/> </svg>
7
High-Ticket Application Funnel
Landing → Application → Call → Close
Landing PageApplication FormSchedule CallStrategy Call / Close

Benefits: Qualifies leads, focuses sales time on high-probability prospects, high AOV.

Profit example: 20 applications → 3 clients × ₱50,000 = ₱150,000 (high ROI).

<!-- High-ticket app funnel SVG --> <svg viewBox="0 0 320 170"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#007aff"/> <rect x="20" y="54" width="280" height="34" rx="8" fill="#ff9500"/> </svg>
8
E-commerce Sales Funnel
Product → Cart → Checkout → Upsell → Thank you
Product PageCartCheckoutUpsell / Thank you

Benefits: Higher AOV via upsells, reduces friction with optimized checkout.

Profit example: Product ₱400, cost ₱120 → profit ₱280; combine with upsell to raise AOV.

<!-- Ecomm funnel SVG snippet --> <svg viewBox="0 0 320 140"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#0a84ff"/> <rect x="20" y="82" width="280" height="28" rx="8" fill="#ff9500"/> </svg>
9
Affiliate Marketing Funnel
Opt-in → Bridge → Affiliate → Follow-up
Opt-in / Lead MagnetBridge / Pre-sellAffiliate Offer

Benefits: Low-cost business model, builds list while earning commissions.

Profit example: ₱500 ad spend → 300 opt-ins → 5% purchase at ₱1,500 commission = ₱2,250 revenue.

<!-- Affiliate funnel SVG snippet --> <svg viewBox="0 0 320 140"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#32b768"/> <rect x="20" y="82" width="280" height="28" rx="8" fill="#0a84ff"/> </svg>
10
YouTube Monetization / Agency Funnel
Videos → Landing → Apply → Call → Retainer
YouTube ContentLanding / ApplyStrategy CallRetainer / Onboarding

Benefits: Organic traffic source, positions agency as authority, sells retainers.

Profit example: 20 calls → close 3 clients × ₱40,000/mo = ₱120,000 monthly MRR.

<!-- YouTube Monetization funnel SVG snippet --> <svg viewBox="0 0 320 150"> <rect x="20" y="6" width="280" height="28" rx="8" fill="#ff3b30"/> <rect x="20" y="44" width="280" height="28" rx="8" fill="#32b768"/> </svg>
11
Squeeze Page / Single-Page Opt-in
Single focused opt-in page → Thank You
Squeeze / Opt-inThank You / Delivery

Benefits: Minimal friction, ideal for A/B testing and traffic campaigns.

Profit example: 1,000 visitors → 400 leads → convert 5% on a $27 offer = ₱5,400.

<!-- Squeeze page SVG snippet --> <svg viewBox="0 0 300 100"> <rect x="10" y="10" width="280" height="32" rx="8" fill="#32b768"/> </svg>
12
Survey / Quiz Funnel
Quiz → Results → Personalized Offer
Quiz / SurveyResults / SegmentPersonalized Offer

Benefits: High personalization → higher conversion & better targeting.

Profit example: 1,000 quiz takers → 30 buy a ₱1,500 tailored package = ₱45,000.

<!-- Quiz funnel SVG snippet --> <svg viewBox="0 0 320 140"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#007aff"/> </svg>
13
Challenge Funnel (5–7 days)
Register → Daily Content → Pitch
Challenge LandingRegistrationDaily ContentFinal Offer

Benefits: High engagement and trust build; strong conversion to paid offers.

Profit example: 500 signups → 10% purchase at ₱4,970 = ₱24,850 revenue.

<!-- Challenge funnel SVG snippet --> <svg viewBox="0 0 320 160"> <rect x="20" y="10" width="280" height="30" rx="8" fill="#34c759"/> </svg>
14
Tripwire + Webinar Hybrid
Tripwire → Webinar → Core Offer
Tripwire OfferWebinar RegistrationWebinar → PitchCheckout / Upsells

Benefits: Combine quick revenue with educational pitch to boost conversions.

Profit example: 200 signups → 50 tripwire buys & 10 webinar closes = strong blended revenue.

<!-- Tripwire + Webinar hybrid SVG snippet --> <svg viewBox="0 0 320 160"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#f97316"/> </svg>
15
Content Upgrade Funnel
Content → Upgrade → Opt-in → Nurture
Content PageContent Upgrade Opt-inEmail Nurture

Benefits: Higher conversion since visitors already value your content.

Profit example: 10k views → 200 opt-ins → 20 sales @ ₱47 = ₱940.

<!-- Content upgrade funnel SVG snippet --> <svg viewBox="0 0 320 120"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#5856d6"/> </svg>
16
Messenger / Bot Funnel
Ad → Messenger → Sequence → Offer
Ad → Messenger CTABot SequenceOffer / Checkout

Benefits: Very high open rates, instant engagement and follow-up.

Profit example: 500 bot subscribers → 10% purchase at ₱500 = ₱25,000.

<!-- Messenger funnel SVG snippet --> <svg viewBox="0 0 320 120"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#ff9500"/> </svg>
17
Book Funnel
Landing → Order (Free+Shipping) → Upsells → Members Access
Book LandingOrder FormUpsells / Bumps

Benefits: Positioning as authoritatively builds authority and list while monetizing postage.

Profit example: 200 orders × ₱9 shipping net ≈ ₱1,800 + upsells.

<!-- Book funnel SVG snippet --> <svg viewBox="0 0 320 140"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#34c759"/> </svg>
18
Application Funnel (Consulting)
Landing → Apply → Calendar → Call
LandingApplication FormCalendar / Call

Benefits: Qualifies leads before calls, increases close ratio.

Profit example: 100 apps → 20 calls → 5 clients × ₱100k = ₱500k.

<!-- App funnel SVG snippet --> <svg viewBox="0 0 320 140"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#007aff"/> </svg>
19
Membership Trial Funnel
$1 trial → Convert to recurring
Trial Landing$1 Trial SignupAuto-bill to recurring

Benefits: Low barrier to entry drives trials, high long-term LTV if engagement is good.

Profit example: 200 trials → 50% convert = 100 × ₱399/mo = ₱39,900/month.

<!-- Trial funnel SVG snippet --> <svg viewBox="0 0 320 120"> <rect x="20" y="10" width="280" height="34" rx="8" fill="#34c759"/> </svg>
20
Product Bundle / AOV Booster
Bundle → Checkout → Upsell
Bundle Offer PageOne-Click CheckoutUpsell / Cross-sell

Benefits: Raises average order value and conversion rate for physical/digital combos.

Profit example: 100 bundles at ₱900 = ₱90,000 revenue; upsells add incremental profit.

<!-- Bundle funnel SVG snippet --> <svg viewBox="0 0 320 120"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#007aff"/> </svg>
21
Flash Sale / Clearance Funnel
Email → Timered Page → Checkout
Flash Sale LandingTimer & OfferCheckout

Benefits: Excellent to clear inventory and spike revenue quickly.

Profit example: 500 buyers × ₱200 discount-priced item = ₱100,000 in 24 hours.

<!-- Flash sale funnel SVG snippet --> <svg viewBox="0 0 320 120"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#ff3b30"/> </svg>
22
Self-Liquidating Offer (SLO)
Low-cost offer that pays ad spend → Upsells
SLO OfferOrder / CheckoutUpsell(s)

Benefits: Acquire customers at breakeven and scale with upsells and LTV.

Profit example: SLO ₹300 sale covers ad spend; upsells produce net profit.

<!-- SLO funnel SVG snippet --> <svg viewBox="0 0 320 120"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#ffd166"/> </svg>
23
Hybrid Coaching + Course Funnel
Course → Upsell Coaching → Retainers
Course Sales PageCheckoutCoaching Upsell

Benefits: Diversified revenue: passive + high-ticket coaching ladder.

Profit example: 50 students × ₱297 = ₱14,850 + coaching upsells = ₱20k+.

<!-- Course + coaching funnel snippet --> <svg viewBox="0 0 320 140"> <rect x="20" y="10" width="280" height="30" rx="8" fill="#5856d6"/> </svg>
24
DIY Kit / Gift Funnel
Product Page → Kit Builder → Checkout → Upsell
Kit / Product PageCustomize / Add-onsCheckout

Benefits: Great giftability & social shares; high perceived value.

Profit example: 100 kits × ₱350 avg = ₱35,000; add-on sales increase AOV.

<!-- DIY kit funnel SVG snippet --> <svg viewBox="0 0 320 140"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#af52de"/> </svg>
25
Event / Ticket Funnel
Registration → Reminders → Ticket → Upsells
Event RegistrationConfirmation & RemindersTicket Purchase / UpsellsLive Event / Replay

Benefits: Monetize attention via tickets; strong backend offers post-event.

Profit example: 200 tickets × ₱497 = ₱99,400 + VIP upsells.

<!-- Event funnel SVG snippet --> <svg viewBox="0 0 320 160"> <rect x="20" y="10" width="280" height="28" rx="8" fill="#007aff"/> </svg>

Tip: Use the search box to find funnels by name, benefit, or tag. Click “Copy HTML” to copy the small diagram snippet for quick embedding in Shopify product pages or docs.