Executive Marketing Manager Daily Checklist

Executive Marketing Manager Daily Checklist

Strategic Planning & Analysis (1 Hour)

Review membership growth KPIs and analytics
Analyze competitor marketing campaigns and market trends
Develop or refine marketing strategies aligned with club goals

Campaign Management & Content Oversight (1 Hour)

Approve and schedule multi-channel marketing campaigns
Oversee content creation for email, social media, and website
Coordinate with creative teams and agencies for brand consistency

Member Engagement & Retention (45 Minutes)

Monitor member feedback and sentiment on digital platforms
Plan exclusive offers, events, and loyalty initiatives
Collaborate with customer support to resolve escalated issues

Team Leadership & Collaboration (45 Minutes)

Lead daily stand-ups and weekly planning meetings
Provide mentorship and performance feedback to marketing team
Align cross-functional teams on campaign deliverables